/STEVE JOBS’ secrets !!!

STEVE JOBS’ secrets !!!

Compiled on Aug 07 2012 in iOS

IN 1930s, a magician by the name of Horace Goldin went to court to defend his signature illusion: sawing a woman in half. Goldin filed a lawsuit against the RJ Reynolds Tobacco Co for using this magic trick in an advertisement and explaining how it worked. He won  for the illusion a decade earlier, asserted that the ad had adversely affected his ability to get people to see his shows. He asked for $50,000 in damages. (That's about $865,000 in today's dollars.)

I thought about Goldin today  as I sat in the campus of my colleage . I saw videos of  evidence presented in a patent lawsuit that Apple has brought against Samsung Electronics. Apple claims that Samsung copied its designs for the iphone  and the iPad.

You see, even just by filing his patent, and then using it to litigate, Goldin publicly drew attention to the secrets of his profession. By filing the patent case against Samsung in order to protect its own secrets, Apple is compromising its own secrecy, as it has to reveal the details of the way Steve Jobs worked while developing the iPhone and iPad.

Steve jobs, the co-founder of Apple, was very much in the mould of a magician. People often spoke of being sucked into a "reality distortion field" as he pitched his new products. Anyone who closely watched those dramatic announcements may recall how he repeatedly used the word "magical" to describe his latest devices.

The way the audience oohed and aahed during his performance was as if Jobs was saying: "Step right up! Ladies and gentlemen. Boys and girls of all ages! See the latest magical Apple device. You can stretch your fingers on the flat screen and zoom into a photo or map!"

Apple's Senior Vice President, Scott Forstall, has revealed all the secrecy, hard work and innovation that went into developing the iOS user interface, in its 2.5 billion dollar patent trial with South Korean mobile maker Samsung. "The goal of an operating system is to run all of the machine, is to drive the machine. We wanted an operating system that could last for another 20 years. The strategy was a modern operating system," Wired.com quoted Forstall, as saying.

Forstall, an Apple veteran since 1997, discussed how Apple decided to embark on the iPhone project.

"I remember sitting with Steve and some others, and we all had cell phones and hated our cell phones. Could we use the technology we'd been using with touch and use that same technology to build a phone, something that could fit in your pocket, but give it all the same power we were looking at giving the tablet?" Forstall and his colleagues had wondered.

Forstall claimed that the secretive iPhone project was originally called "Purple Project," and the engineers involved weren't told anything about what they'd be working on, or who'd they'd be working for, when they were recruited and the building used for iPhone development was called the "purple dorm."

"We put up a sign that said 'fight club', first rule of the Purple Project is you don't talk about Purple Project outside those doors," he said.

Forstall referred to developing the onscreen keyboard as "a science project."

whatever be the result of the trial one thing is sure apple is making the same mistake which goldin did many years ago inspite of winning the case the whole world know about his trick which gave his career a setback  we can hope that apple doesnot make same running the work of steve jobs in attempt to destroy samsung.